MEDIA
10/25/2008 05:12 am ET | Updated May 25, 2011

Networks Tell FCC: Don't Regulate Product Placements

The MPAA, the parent companies of the Big Four nets and other biz heavyweights have told the Federal Communications Commission that there's no need for new disclosure rules regarding product placement on the smallscreen.

In a joint filing responding to a recent FCC request for public comments on the issue, 18 major media concerns argued that existing disclosure requirements, which have been in place for decades, are sufficient and well established. The group's filing asserted that product placement has a long history in TV and that, if anything, more product placement is needed to allow nets to offset declining profit margins.

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