John McCain is running a new campaign ad that actually attacks Barack Obama for agreeing with John McCain. This has to be the first time in history that a candidate ever went negative on his opponent for being too agreeable.
If the ad had a lighthearted, funny tone I think it could work. But instead, it is angry and sneering, just like John McCain.
Watch the ad:
Aside from the tone, the ad's problem is that it reinforces Obama's message that he is willing to work across party lines. Why in the world would a campaign put up an ad that says that the opposing candidate only cares about doing the right thing, not about winning the political battle.
Basically, McCain is accusing Obama of being a decent guy.
Moreover, everybody knows that Barack Obama has serious disagreements with John McCain, starting with Iraq -- where John McCain was unequivocally wrong: