Condé Nast is today unveiling the 15th global edition of its men's magazine GQ by launching in India.
The October issue opens GQ's Indian account by featuring the country's leading lights of Bollywood, cricket and fashion - respectively Saif Ali Khan, Yuvraj Singh and Arjun Rampal.
The monthly magazine will distribute 35,000 copies of its first issue in 40 Indian towns and cities priced at R100 (£1.17).
The launch issue also features an exclusive interview with steel tycoon Aditya Mittal.
Che Kurrien will edit GQ India and an accompanying Indian-focused website, gqmagazine.in, will launch simultaneously today.