10/31/2008 05:12 am ET Updated May 25, 2011

Zara Comes To Old Orchard: Why It Works

Massive, trend-hopping Spanish retailer Zara just opened a Chicago area location, in Skokie's Old Orchard mall.

The verdict?

Dozens of shoppers poured in within the first hour after the store opened at Old Orchard Shopping Center in Skokie. One woman drove three hours to get to the store. Others skipped work.

"I've been coming here every day to see when it opens," said Anna Gorovits, as she considered a gray flannel jumper and swing coat.

A Yelper seconded the Tribune's eager shopper, while the Reader's Boutique of the Week writer Heather Kenny offered a more measured assessment.