Potbelly Sandwich Works LLC has found success in keeping its menu simple and uncluttered. Now, with its first sandwich tweak in at least five years, it's sampling a new strategy.
The clubby -- with ham, turkey, bacon, provolone cheese and ranch dressing -- has 30% more meat than Potbelly's 11 other sandwiches and a higher price to match: $5.39, compared with $4.19.
"This allows them to continue to compete with the $5 sandwiches you see at Subway and Quiznos stacked high with meat," says Darren Tristano, an executive vice-president at Chicago restaurant consultancy Technomic Inc. "They can offer a heartier sandwich without moving far away from their simplified sandwich offerings they are known for."
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