Voters' Debate Reaction: Negative Campaigning Backfires

11/08/2008 05:12 am ET | Updated May 25, 2011
  • Ashley Broughton CNN

A moving graph at the bottom of the CNN screen during Tuesday night's presidential debate measured the reactions of uncommitted voters in the swing state of Ohio, and it seemed to bear out the theory that negative campaigning draws negative voter reactions.

Nearly every time one candidate threw a jab at the other, the voter reaction dipped measurably.

Read more on CNN

YOU MAY LIKE