STYLE
11/13/2008 05:12 am ET | Updated May 25, 2011

Sarah's Sexy Hair: A Desperate Bid For Votes? (SLIDESHOW)

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It looks like Sarah Palin has traded her librarian hair for something a little more sexy: loose locks. Why the sudden switch?

In an interview with Vogue in December 2007, Palin said she was trying to underplay her good looks and be "as frumpy as I could by wearing my hair on top of my head and these schoolmarm glasses."

Palin's hometown hairdresser, Jessica J. Steele of Wasilla's Beehive Beauty Shop, told The New York Times that the governor is very hair-aware.

"She's very involved in her look and how she's perceived," Mrs. Steele said. "We would talk a lot about how if she looked too pretty or too sexy, people wouldn't listen to her. How important it was for people to see her as an intelligent, smart woman. It was comical when her hair was down, how big a difference that would make, especially when she was running for governor."

So what kind of effect will wearing her hair down have now? Could this be a last-ditch effort to boost her sagging popularity?

Sarah's New Hair

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