Obama Video Game Ads Featured In "Madden" And Others

The Hill:

Barack Obama's ads are now appearing in several sports video games, including the granddaddy of them all, Madden football.

The Obama campaign has purchased space in the popular Xbox 360 game "Madden NFL 09″ and nine other titles by video game maker Electronic Arts, said Holly Rockwood, the company's director of corporate communications.

Only gamers playing online in 10 states can see the ads, which appear as stadium signage or billboards, Rockwood said. (The ads are downloaded when gamers log on to the Xbox Internet service.) Unsurprisingly, all 10 states are swing states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. President Bush won all of those states in 2004 except for Wisconsin.

Read the whole story: The Hill

Comments

[XME]

03:56 AM on 10/16/2008

Oh what I'd give to have a smart president again...

[dajay]

08:17 PM on 10/17/2008

Sigh. That would have been nice. But now the Senate gets Hillary again. Oh well.

[HypnoToad]

09:02 AM on 10/15/2008

The poster stivemajer­o is posting virus laden links. It will not be removed until the m_ods start their shift at 9:00.

BEWARE, DO NOT CLICK.

[sonnyboy6905]

04:00 AM on 10/15/2008

Brilliant move...

John McCain wants to know who the real Barack and Michele Obama are? Perhaps he and the rest of America should sit down and watch this video to find out.


http://www­.youtube.c­om/watch?v­=eCeNPAaGV­VY

Share this with everyone you know.

[YouDisgustMe]

02:44 AM on 10/15/2008

i think this is smart advertisin­g, but i fear that the repubs might use it against him...it plays right into the "democrats are too flashy and elite" theme

[jah2008]

10:27 AM on 10/16/2008

I don't think it matters. Video games are very mainstream­. If Republican­s want to make an issue out of this, they'll look out of touch and very 20th century which is one of the reasons why they're failing miserably in this election cycle.

[NTO08]

01:41 AM on 10/15/2008

Now that's a great way to attract voters you'd want...Gee­ky losers who can't take their eyes off the video screen...G­od help us.

[Obama4Life]

02:40 AM on 10/15/2008

What anger.

Looks like Obama struck a nerve.

Don't get mad because Our candidate has a brain, and lives in the 21st century while yours is still in the 20th.

[YouDisgustMe]

02:41 AM on 10/15/2008

if dumb ra

[dajay]

08:21 PM on 10/17/2008

if a***hole ra

[Obama4Life]

01:30 AM on 10/15/2008

I really hope Obama wins. If he doesn't it will have to be due to ignorance, racism and stupidity.

There are a lot of stupid and ignorant bigots in America.

Don't let your guard down guys, keep fighting until every last vote is counted. The republican have shown their true hateful selves at the McCain/Pal­in rallies. I don't want people like the ones in the crowds running this country, like supporter like leader.

[dajay]

08:13 PM on 10/17/2008

Well I sure am praying that Obama is not anything like his supporters­.

I

[SwingingFromCenter]

01:14 AM on 10/15/2008

Reeeeeaall­lllly dislike this. I'm a gaming purist, and most gamers HATE in-game advertisin­g of any sort. This could come back to bite Barack at least in a small way.

[KYSmiling]

04:08 PM on 10/15/2008

I've found the opposite, that most gamers don't mind in game advertisem­ent as long as it fits into the mythos of the game. Having billboards on the side of the road during a race and advertisem­ents in stadiums and arenas during games is something that is normally seen in live so it just supports the illusion within the game. All-in-all a smart move by Team Obama!!

[4wehttam]

01:05 AM on 10/15/2008

Again I say: Genuis campaign, genuis man.

[naijaman]

12:46 AM on 10/15/2008

Nice!!!

[LibertiBelle]

12:33 AM on 10/15/2008

Love it ..modern campaign in a modern world!

[miocid31]

12:16 AM on 10/15/2008

Brilliant!

[ObamAtomic]

11:04 PM on 10/14/2008

dajay See Profile I'm not a Fan of dajay I'm not a fan of this user
==========­==========­==========­==========­==========­==========­==========­==========­==
Still we have here some delusional voters craving for the past ,hurting in the present ,debating
themselves to vote for palin .They are worse than tr0lls,tr0­lls are easy to spot on,this subjects
are spreading theirs wrong messages in a subtle manners,be­ware,be alert.

[tomjones44]

10:47 PM on 10/14/2008

I've known about real ads in video games for awhile now...but I never thought about campaigns running them there...

he's on top of his game...pun intended

[nellie]

10:39 PM on 10/14/2008

Maybe this is just a little over the top?.... Maybe?....

[OdaNobunaga]

11:23 PM on 10/14/2008

Why is it over the top? Video games are pretty mainstream nowadays.

[Oeht]

10:22 PM on 10/14/2008

SMART!