If TV Guide is a symbol of the future of American broadcasting, the networks had better hold onto their seats. The magazine has been sold yet again, this time by Macrovision to private-equity firm OpenGate Capital. No financial details were disclosed about the deal.
Macrovision (nasdaq: MVSN - news - people ) had said it would try to sell TV Guide in January, just prior to closing a $2.8 billion deal to acquire the publication along with the rest of Gemstar-TV Guide. Print media like the magazine may be in for a rougher patch than what has become normal these days. Ad spending dropped some 1.6% year over year in the first six months of 2008, according to metric-tracker TNS. Similarly, the Interactive Advertising Bureau reported this month that Internet ad growth is slowing.