Comedy Central has announced the formation of a new live entertainment division to be headed by longtime network denizen Mitch Fried.
Biz unit, dubbed Comedy Central Live Entertainment, will seek to leverage the channel's on-air promotional power to drive ticket sales and ancillary revenue for comedy tours of featured comedians, while conversely conducting promotion at these live events to spark such associated elements as on-air stand-up specials, and DVD and merchandise sales.
"What we're doing is really pooling all of our resources and making ourselves a one-stop shop for comedians," said Comedy Central prexy Michele Ganeless. "We're making it easier for talent to do everything under one roof. We can market everything under one umbrella so that each piece builds on the other."