Katie Couric has been in the news recently for her increased presence on the web, so last night at 11:00 Eastern time, I went to CBSNews.com to see what Couric's post-debate webcast was all about. What I found was the most fun, free-wheeling 45 minutes of the night (and I flipped obsessively among every broadcast and cable network, as well as PBS). It was the "Today" show meets "Morning Joe" — the best of Couric's personality and interview skills, high-profile guests, and spontaneous exchanges, like asking Hillary Clinton why Sarah Palin has action figures while Clinton had a nutcracker made in her honor (see below).
Couric seemed genuinely appreciative of her guests — who included Clinton, Minnesota Governor Tim Pawlenty, and Time's Mark Halperin — taking the time to join her on the webcast, a sign of just how personally committed she is to the project. She welcomed viewers at the top to her "after-party" and told Clinton, "we call this the little webcast that could." Even when thanking the webcast's sponsor, Intel, Couric cheered on the brand's signature chimes and weaved the sponsorship into her narrative ("You know, [the webcast] is actually the wave of the future and we're sponsored by Intel tonight, Senator" she said to Clinton).
In case you missed it, I've put together three clips that highlight what works so well about Couric's webcast:
Katie Couric introduces the webcast with a good-natured plug of the show's sponsor
Katie Couric and Mark Halperin have a lively exchange about Barack Obama's makeup, which then segues into Couric's interview with Clinton
Katie Couric asks Hillary Clinton: "Why do you think Sarah Palin has an action figure and you have a nutcracker?" punctuated by Katie saying, "A girl can dream, can't she?":
Watch the full webcast below:
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