"Milk" Brings '70s Flashbacks, Marketing Problems

"Milk" Brings '70s Flashbacks, Marketing Problems

One morning in 1978 a disgruntled San Francisco politician, Dan White, climbed through a City Hall window, assassinated Mayor George Moscone, then shot and killed an openly gay adversary on the city's Board of Supervisors named Harvey Milk.

It was a fractured moment in a troubled time and place. Memories of it soon will be roiling the Oscar race.

On Oct. 28 Focus Features expects to introduce its film "Milk," directed by Gus Van Sant with Sean Penn in the title role, at a gala in San Francisco hosted by local luminaries, at least one of whom -- Senator Dianne Feinstein, then the president of the board of supervisors -- was just steps away when Mr. Milk and Mayor Moscone were shot. The movie will begin playing in some theaters on Nov. 26, just ahead of the 30th anniversary of the killings on Nov. 27, then gain wider release as the awards season gets under way.

Already the film is drawing attention as an early contender in the coming Oscar race. Following early screenings, for instance, Hollywood insiders and others have been startled by Mr. Penn's picture-perfect rendering of Mr. Milk, a politician who was at once gawky, ambitious and unforgettable to those whose lives he touched.

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