Obama Ad Goes After McCain's Inner Bush, Eye Rolls

Barack Obama is out with the first post-debate campaign ad. He goes directly after what was perceived to be one of John McCain's best lines from Wednesday night -- his proclamation that he is "not President Bush" -- and, in the process, highlights some of the more peculiar facial expressions made by the Arizona Republican.

"True ... but you did vote with Bush 90% of the time," goes the script. "Tax breaks for big corporations and the wealthy. But almost nothing for the middle class -- same as Bush. Keep spending ten billion a month in Iraq while our own economy struggles -- same as Bush."

The spot, titled "90 Percent," contains shots of McCain rolling his eyes, blinking and looking like a deer in the headlights -- as sure a suggestion as any that the Obama campaign thought they won last night's debate as much (if not more) on style as substance.

Hours after Obama's ad was released, McCain responded with one of his own: a one-minute spot in which the Arizona Republican speaks directly into the camera, admonishes the Bush years, and never mentions Obama by name.

Tilted "Fight," the McCain ad seems almost transparent in its purpose: paint the Senator as the candidate railing against Bush's record and Obama as the product of D.C. Note the quotes he highlights in the script.

"The last eight years haven't worked very well, have they?" the Senator says. "I'll make the next four better. Your savings, your job and your financial security are under siege. Washington is making it worse -- bankrupting us with their spending. Telling us paying higher taxes is "patriotic"? And saying we need to "spread the wealth around"?"

Comments

[RMB]

Barack Obama is brilliant. Washington Post endorses Barack Obama for president.
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/16/AR2008101603436.html?hpid=opinionsbox1

[Julie02]

Love the Obama campaign's ad. Genius.

[karebarron]

This was by far the funniest ad I've ever seen. I watched it just before going to work and I could not stop laughing at the comedy of McCain's own facial expressions...and that corny music, halarious. To top it off, McCain's own contradictory words. Thanks for the laugh. Go Obama!!!!!

[wanttruth]

Sen. Obama is a great candidate and deserves everyone's hardwork and support.

[iPolitics]

John McBush

http://www.youtube.com/watch?v=wlrf32JI708

[Kruger]

That is hilarious

[abby4ever]

tst

[thromulese]

Ouch! That must hurt.

The most damning and effective ads against McSame have featured McSame himself. What a great spokesman he’s been for Obama.

Thank you-“my friend”. Can’t wait for you to get back to your old day job. And you may as well start getting used to referring to Obama as Mr. President instead of “that guy”.

[PT6]

Karl ROVE STYLE COWARD CAMPAIGN!

Cowards afraid of Face-to-Face discussion because they always lose.

So resort to ONE WAY Dirt Campaign that will Backfire just like they did the Last two weeks!

McCain has lost all SELF-RESPECT!

[btanner]

The 10% of people who still approve of Bush was offended that McCain wouldn't allow himself to be compared to Bush. lol

[thinkingcatholic]

John McBush IS Worshington

[KISSman]

If I were Obama, I would run this ad for the next 19 days on heavy rotation. This is what will hit home about McCain with most people. Since most people hate Bush, voting for someone who proudly says that he supports Bush 90% of the time will not be appealing at all.

[abby4ever]

I think Obama should stop the negative ads altogether, stopping them will highlight the ones McCain is doing to an even greater degree, and the greater the contrast between the two campaigns, the better. Where they both do it and even where McCain's are a lot worse, it looks like a mudf*ght.

This newest negative ad has a mocking feel to it ,and using the clips from the debate to show McCain's crazy movements and expressions just seems cheap to me. And not just that. When you grab at the most recent stupid thing your opponent said or did, it gives the impression that you are leaping at the newer thing because you think the older thing wasn't working for you. You send out this message without intending to.

I don't know who Obama's ad creators and coordinators are but in my view they fall short sometimes. You never need the narrator to use a snide or sarcastic to, as happens in this ad, it weakens it. The viewer gets caught up in the nastiness of the narrator's tone while the content takes a back seat, and that defeats the purpose of even doing the ad. The tone should be neutral so that it doesn't distract from the bad thing your opponent said or did .

And you never mock your opponent, as they do here, that just makes you look like a bully.

imo
:[

[David1752]

http://zombiemccain.com/page/2

[AnalyzeIT]

Print and send the Obama – $10.00 - Food stamp

I broke down and made a donation to the McCain/Palin campaign, an Obama buck.

Marked the envelope "donation enclosed" and sent to:


Senator John McCain

5353 N. 16 th Street
Suite 120

Phoenix, AZ 85016

[Ball]

To think that we thought McCain was a brave honorable guy. I'm glad he revealed himself before the election. Had he been the same old McCain, the election would be much closer. I could be thinking of voting for him. Thanks to his dirty campaigning and choice of a crazy woman for VP we know better.

[rose london]

dear mr MCSAME,
COULD YOU PLEASE TELL ME IF YOU ARE PROUD THAT WE ARE BORROWING MONEY TO PAY FOR YOUE IRAQ WAR??/
THANKS BUT NO THANKS SIR.
YOURS VERYVERYVERYVERYVERYVERYVERYVERYVERYVERYVERYCONCERNHUMAN

[RJSquirrel]

wrap up of the debate
http://www.youtube.com/watch?v=l63SRpGXBHE