New McCain Ad: We Are All Joe The Plumber

John McCain is going all in on the Joe-the-plumber meme with a television ad this morning that showcases other small business owners -- all claiming to be veritable Joe the Plumbers themselves -- criticizing Barack Obama's tax policies.

"Spread the wealth?" the anchor asks.

"I'm supposed to work harder..." says one man.

"Just to pay more taxes," says another.

"Obama wants my sweat to pay for his trillion dollars in new spending?"

The spot, titled "Sweat Equity," was rumored to be in the works yesterday and it pushes an attack line that the McCain-Palin ticket has been whacking at all week: mainly, that Obama's policies are socialistic, bad for these economic times, and destined to raise taxes on small business owners. At least two of those three claims seem recognizably baseless.

But Joe the Plumber hasn't exactly worked as a campaign tool for McCain. A Suffolk University poll of Ohio and Missouri released last week found only a handful of voters in those two states said that Joe Wurzelbacher's complaints about Obama made them more likely to vote for the Republican candidate.

The ad, according to the McCain campaign, will be televised in key states.

Comments

[Liberalforsure]

I am NOT joe the idiot plumber - I don't owe taxes, I don't lie and I am not a rethuglican plant nor am I Charles Keatings (of Keating 5) son in law.

[PoppyPiru]

I don't think so, I paid my taxes.

[publanski]

I am NOT Joe the Plumber. And neither are 90% of the people I know.

And we like the idea of "spreading the wealth around."

[lauram]

Sadly, I think there are a lot of people who will eat this right up. They will forget about Obama's plans to lower taxes for earners less than $250k. For some reason, Americans who make far less than this still hate the thought of the 40 million-a-­year-crowd paying higher taxes. It just sticks in their craws. Never mind that they are the best able to get us out of the mess that Bushco created. They just want to stick their heads in the sand and pretend that getting rid of earmarks and making gov't "leaner" will be all that it takes for us to get rid of $10 trillion in debt. And forget about convincing them that millions taken out of the economy in the form of foreign bank deposits doesn't really help us. They just don't like to hear about anyone paying higher taxes.

[kjstjohn]

I am the bane of John McCain. I have a brain.

And I voted today for That One!!!!!

[Bluedog12]

"We are all Sam the unlicensed technician".

[rcwblessed]

I thought we were all Georgians. Make up your mind, McCain!!! And please DO NOT compare me to Joe the Plumber... that's insulting!

[fearandloathing1]

Field Dressed: Inside Sarah Palin's Excellent Shopping Adventure:
http://headofstate.blogspot.com/2008/10/field-dressed.html

[mairs]

If you are all Joe the plumber, guess what? You will get a tax break under Obama. Joe would.

[ammagirl]

This is so stupid...what a joke.

[bsc]

Having "I am Joe the Plummer" on the screen like that makes this look like an SNL skit! who is running the McCain campaign?? Whoever it is- keep up the great work!

[delmy]

OMG!!BRAINLESS!!

[izAriver]

Any of these people christians?

[izAriver]

This is the kind of thing that leads me to think that the human species is destined for self-destruction.

[Charles1Goodwin]

I thought we were all Georgians?

[Yve72]

LOL! I remember that. Gosh it seems like months ago.