McCain Camp Introduces "Bob The Boat Builder" -- CEO Of $67 Million Firm

11/24/2008 05:12 am ET | Updated May 25, 2011

Ever since John McCain discovered "Joe the Plumber," he has exalted "small business" owners -- inviting them to announce their professions on signs at rallies -- as the country's only virtuous economic movers.

But now McCain has begun to define the term upward, leaving no mogul or tycoon behind.

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