EXCLUSIVE: It takes a lot to shock me when it comes to Hollywood business. But this is lunacy. Lionsgate execs are calling Hollywood agencies looking for a showrunner to replace Matthew Weiner, the brilliant creator of Mad Men. The reason is that they think Weiner's agents at CAA are asking for too much money for him. I hear they want a multi-year deal that pays Weiner $10 million a year. Plus he wants control over promotion and advertising. Now that's consistent with a big hit on pay cable and what Darren Star or David Chase made on HBO. But it's way, way rich for Lionsgate which is telling CAA it can't and won't make that. "The 'ask' was insanity," one insider tells me. "It's preposterous. It's a basic cable network. The economics don't support this. It's why Lionsgate is throwing their arms up in the air. And, remember, they got a two-year pickup for the show with or without Matt Weiner."