"Mad Men" ended its second season on a high note.
Sunday's finale averaged 1.75 million total viewers at 10 p.m. Sunday, which was 89% higher than the tally for the drama's first-season finale (926,000) a year ago. Over three airings (10 p.m., 11 p.m. and 1 a.m.), the episode pulled in a total of 2.9 million viewers.
Compared with Season 1, "Mad Men's" sophomore run saw a 63% increase in total viewers (an average of 1.5 million viewers vs. 925,000), a 109% jump in the adults 18-49 demo (705,000 vs. 338,000) and an 81% increase in adults 25-54 (780,000 vs. 430,000).
AMC also said that 49% of the adults 25-54 viewers that tuned in during Season 2 have household incomes above $100,000, giving the show the strongest concentration of upscale viewers in that demo than any other original scripted series on basic cable.