Martha Stewart Living Reports Ad Decline

WWD:

Back in July, Wenda Harris Millard predicted ad revenue in publishing at Martha Stewart Living Omnimedia would be down in the midteens for the third quarter. On Tuesday, her prediction proved to be basically right on the money as the company reported that ad revenue declined 18 percent. Millard, president of media and co-chief executive officer, told analysts during Tuesday's earnings call that ad revenue for the fourth quarter will likely be down in the high teens. Despite -- or because of -- the tough ad climate, the company is planning rate base increases next year for Martha Stewart Living to 2,025,000 from 1.9 million. Everyday Food will increase to 1 million from 900,000 and Body Soul is raising its base to 600,000 from 550,000. MSLO narrowed its net loss to $3.7 million from $4.4 million during the third quarter, and total revenue was down 4.2 percent to $66.5 million from $69.2 million.

Read the whole story: WWD

Comments

[scadabout]

I repeat MARTHA WAS CONVICTED OF STEALING YOUR RETIREMENT!!!!!!!

[Inthematrix]

Have you ever tried to sit through one of her shows? Can you say BORING???? http://inthematrix.wordpress.com/

[omenapt]

I must confess that in order to make it throught some of these tough times recently, I have actually been watching her show ,talking only about "pretties" and "good things"!!. Actually very soothing to the nerves!. I think her heart is in the right place, even though her "pocketbook" might not be!

[scadabout]

Ask for a list of AMERICAN made products!!!

Don't buy anything from this HORRIBLE woman!

[scadabout]

Don't buy anything from this woman!! She was stealing from OUR retirements!.

MARTHA STEWART IS A THIEF!

Marthe was CONVICTED of stealing from YOU!

[harriettubman]

Here we have a woman with a very outdated hairstyle and appearance and a stale show. Someone needs to change Martha's image. She's very talented but needs to be revamped.

[huffbubble]

When food and gas prices rise to unprecedented levels, who can afford the frippery of Martha Stewart and her glamorous industry.