Obama Merchandise Flies Off Shelves: "The Biggest Thing For Publishing Since Harry Potter"

Los Angeles Times:

Much as Barack Obama has kindled unprecedented interest in presidential politics, so too has he prompted a flood of merchandise, collectibles, television deals and book contracts.

Presidents have always inspired such capitalism. But marketing experts say the historic nature of this election and the strong brand that the Illinois senator's campaign cultivated have sparked incredible demand for all things Obama.

"It's the biggest thing for publishing since Harry Potter," said Dermot McEvoy, a senior editor at Publishers Weekly, an industry trade journal.

The effects of Obamamania are trickling down. Vendors have taken to the streets and the Internet to sell Obama-themed T-shirts, buttons, bobblehead dolls, coffee mugs, wine bottles, magnets, greeting cards, neon signs, mobile phones and framed art prints. Despite worries about the economy, consumers are snapping them up.

Read the whole story: Los Angeles Times

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