YouTube To Sell Ads On Search-Results Pages
Google announced on Wednesday that it would begin selling space on YouTube search-results pages to advertisers, part of its effort to turn its expensive acquisition into a major revenue producer.
The feature allows anyone who has a video on YouTube to promote it on a search-results page. An advertiser -- or a video maker who wants to promote a work -- can bid on keywords like "silly cats," "financial crisis," "James Bond," or anything that strikes one's fancy.





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New York Times | STEPHANIE CLIFFORD | November 12, 2008 08:31 PM