Yahoo! To Replace Founder Jerry Yang As CEO

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MICHAEL LIEDTKE | November 17, 2008 10:56 PM EST | AP

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In this Nov. 5, 2008 file photo, Yahoo CEO Jerry Yang ponders a question during a talk at the Web 2.0 Summit in San Francisco. Yahoo said Monday Nov. 17, 2008 that Yang will step down as the Internet company's CEO as soon as a successor is found. (AP Photo/Paul Sakuma, File)

SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion _ more than triple Yahoo's current market value.

The change in command announced Monday won't be completed until Yahoo finds his replacement. The Sunnyvale, Calif.-based company said it is interviewing candidates inside and outside Yahoo in a search led by its chairman, Roy Bostock, and the executive recruitment firm Heidrick & Struggles.

"Jerry and the board have had an ongoing dialogue about succession timing, and we all agree that now is the right time to make the transition to a new CEO who can take the company to the next level," Bostock said.

Yang, who started working on Yahoo with Stanford University classmate David Filo in 1994, will revert to "Chief Yahoo," a titular role he filled before replacing former movie studio boss Terry Semel as CEO in June 2007. He will also remain on Yahoo's board of directors.

"I will continue to focus on global strategy and to do everything I can to help Yahoo realize its full potential and enhance its leading culture of technology and product excellence and innovation," Yang said in a statement.

Sue Decker, Yahoo's president, is expected to be among the candidates to succeed Yang, although she has been an integral part of the management team that has exasperated the company's shareholders.

Dan Rosensweig, who resigned as Yahoo's chief operating officer, also could be lured back as CEO, or the board could turn to one of its own directors, such as former Viacom Inc. CEO Frank Biondi or former Nextel CEO John Chapple.

Although Yang had publicly expressed his desire to remain at the helm, Yahoo's board faced intensifying pressure to cast him aside as the company's shares plunged to their lowest levels since early 2003. The stock fell 19 cents Monday to close at $10.63 _ a fraction of Microsoft's last bid of $33 per share in early May.

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Microsoft CEO Steve Ballmer huffily withdrew the offer after Yang sought $37 per share. The negotiating breakdown triggered a shareholder revolt led by billionaire investor Carl Icahn, who called for Yang's ouster in July. Icahn reached a truce that put him and two allies on Yahoo's 11-member board, but he still has been lobbying for Yahoo to pursue a deal with Microsoft that would either involve selling the company in its entirety or just its search engine, which ranks a distant second to Google Inc. An Icahn spokeswoman said the financier had no comment Monday.

Monday's shake-up comes as no surprise, given the challenges facing Yahoo.

"The shareholders were ready to pick up pitchforks and torches," said technology analyst Rob Enderle. "If Jerry wasn't a founder, he already would have been gone" months ago.

Investors appeared to be pleased with the decision to replace Yang, as Yahoo shares climbed more than 4 percent in Monday's extended trading.

Yang, 40, had been pursuing a strategy that he thought would prove Yahoo was worth more than Microsoft was willing to pay, but the rapidly deteriorating economy made a comeback seem increasingly unlikely. As it is, Yahoo's earnings have been eroding for three years, disillusioning investors and spurring a management exodus that indicated even Yang's own troops were losing faith in him.

After squandering the opportunity to sell to Microsoft, Yang tried to boost Yahoo's profit by forging an advertising partnership with Google.

But that backup plan fell through two weeks ago when Google walked away from the deal to avoid a court battle with the U.S. Justice Department, which had concluded the partnership would have throttled competition in the online advertising market.

On the day the Google partnership collapsed, Yang publicly said he thought Microsoft should hook up with Yahoo. But Ballmer threw cold water on the idea the next day by declaring he doubted a deal could be worked out.

Given the acrimony surrounding the breakdown of the earlier talks between Ballmer and Yang, some analysts have speculated Microsoft will be more willing to renew negotiations if Yahoo had different leadership. Microsoft declined to comment late Monday.

Yang had also been exploring a possible acquisition of another fading Internet star, AOL, but most analysts panned the idea as a desperation move that threatened to hurt Yahoo more than it would help. As Yahoo shares sank, a major acquisition became a moot point anyway because the depressed stock price made it more difficult to finance a deal.

Although Yang's tenure as CEO is unlikely to be remembered fondly by shareholders, his legacy as an Internet visionary remains secure.

Yahoo's remarkable rise began in 1994 when Yang and Filo began compiling a directory of their favorite Web links while working on their engineering doctorates in a trailer at Stanford University. They initially called their site "Jerry and David's Guide to the World Wide Web," only to later decide to switch to an acronym for "Yet Another Hierarchical Officious Oracle."

Yang and Filo became two of the Internet's first billionaires not long after Yahoo went public in 1996 with fewer than 50 employees on the payroll. At the height of the dot-com boom, Yahoo's market value stood at $130 billion. It was less than $15 billion Monday.

After struggling through the dot-com bust, Yahoo bounced back to become more profitable than ever under Semel.

But while Yahoo focused on developing more content to entice consumers, Google focused on honing its search technology to help people find whatever information they needed anywhere on the Web. The strategy paid off as Google built a platform that served up ads that were tied to the requests entered into its search engine, helping to it eclipse Yahoo as the Internet's most powerful company.

SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion...
SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion...
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- Free2Speak I'm a Fan of Free2Speak 7 fans permalink
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No tears here because for many years that site( Ex.Micheal Vick this weekend) has been ant-black in it articles posted to a point that blacks stopped visiting it years ago.

    Favorite    Flag as abusive Posted 01:16 AM on 11/18/2008

Will he stay on the Board after Microsoft buys Yahoo for a song? I don't think so. May as well bail now and write a book on, "How to Get the Least Value for Your Shareholders".

    Favorite    Flag as abusive Posted 01:14 AM on 11/18/2008
- ssaz I'm a Fan of ssaz 4 fans permalink

Good bye and good riddance. Jerry has been quite happy poisoning the well to ensure well intentioned investors couldn't buy Yahoo and ensure the success of the company. I hope the entire company goes down the tube and demonstrates how quickly millions can be lost. Jerry, go back home and revel in the knowledge that you destroyed Yahoo!

    Favorite    Flag as abusive Posted 01:01 AM on 11/18/2008

Yahoo! needs a new leader that will Disrupt and use White Space to chart a new course. Someone who will compete with Google and improve the web for all of us. Certainly not Microsoft - a new leader wtih the moxie to compete. Read more at http://www.thephoenixprinciple.com

    Favorite    Flag as abusive Posted 12:27 AM on 11/18/2008

Yahoo compete with Google? Why? So they can prove that they can't and go broke trying? The technological AND market advantage of Google makes it basically impenetrable. If Yahoo wants to take it one step further, they would have to sidestep Google. And that would require real, genuine brilliance, something Yahoo never had and never will have. Look at Apple. Steve Jobs has the brilliance to do something that's completely orthogonal to Google and he does so quite successfully. M$, on the other hand, has been getting a bloody nose trying to be "the other Google", to absolutely no avail.

    Favorite    Flag as abusive Posted 02:26 AM on 11/18/2008
- Sundialsvc4 I'm a Fan of Sundialsvc4 140 fans permalink

Besides, "we already have Google."

The Internet attracts people who can see what has already been done and who say, "I can do that!" But it also attracts people who look at what has not yet been done...

For instance: anytime we look at the Internet, we are looking at "content." Right now, the only way that we can get to that "content" is by first locating and then going to a (one and only) web-site that is hosting that content. The only way that Google has to do that is by copying some or all of the content into its own massive index, which thousands of computers labor night-and-day to maintain. If the hosting web-site goes away, the content is gone. If more than one site is to host the content, human-beings must intervene to make it happen.

Content ... why can't content distribute itself? Index itself? Find itself? Why can't the host computers not only furnish the material but also the locators?

Why do we need ... "web sites" ... anyway?

THAT's what's coming next, ladies and gents. And it will render not only "web sites" but the likes of Google (in its present form) obsolete. Yahoo and AOL will be barely remembered­...

    Favorite    Flag as abusive Posted 09:33 AM on 11/18/2008
- Oldbuck I'm a Fan of Oldbuck 8 fans permalink
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The thing that always happens to founder of companies like Yahoo is the founder loses sight of what value is and fall in love with the company then he passes on a deal like Microsoft and wind up with nothing

    Favorite    Flag as abusive Posted 11:15 PM on 11/17/2008

Jerry Yang is worth over $2 billion. Maybe he has decided that he doesn't need any more. What do you think? Does a man need more than $2 billion to be happy?

    Favorite    Flag as abusive Posted 02:28 AM on 11/18/2008

Bash Jerry Yang all you want. How many of us have created anything worthwhile before we hit the age of 40. Many companies are created and never see the light of day, never made it out of the garage. Jerry and Yahoo, for all their efforts, have contributed, tried and the names will be stamped in history. If not for Yahoo, there never would have been Google. Anyone here remember Altavista.com or Excite.com? They were about the best search engines out there at the time, but where are they now? They have since been forgotten. True Jerry is not a CEO material, these are rare breed of people and that's why there are so few successful CEOs. Nevertheless, he and his co-founder David Filo did a great job for the Internet, and I remember when I discovered searching on Yahoo instead of using Archie and a couple of other textual search whose servers only resided in Universities.
Yahoo would be taken apart by Carl Icahn and the site will disappear into obscurity, it now seems inevitable.

    Favorite    Flag as abusive Posted 11:09 PM on 11/17/2008
- munki I'm a Fan of munki 34 fans permalink
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I agree...

If we can predict what was coming... we all would have been rich...

Jerry did the best for Yahoo at the time when market was good.
Jerry did a great job not only finding Yahoo, but took it to the global market...
It is easy to criticize.­.. but before you do that...
think if you would have been able to create a company this big?

    Favorite    Flag as abusive Posted 11:50 PM on 11/17/2008
- bobdob I'm a Fan of bobdob 18 fans permalink

The reason Yahoo! is struggling is because they didn't understand their core appeal. They can hire and fire anyone they like. It won't make any difference. Yang should have allowed the sale because Yahoo! is toast anyway.

    Favorite    Flag as abusive Posted 10:42 PM on 11/17/2008

You seem to assume that the only reason people are in business is to sell the dead carcasses of their companies to the most stupid but richest buyer around.

    Favorite    Flag as abusive Posted 02:29 AM on 11/18/2008
- Omidal I'm a Fan of Omidal 3 fans permalink

I'm sure Steve Ballmer from Microsoft will eventually buy Yahoo! for a lot less. With the economic downturn and further devaluation of yahoo's share prices it will be a bargain for Microsoft. I can predict by next year around June Microsoft might make another offer for Yahoo.

    Favorite    Flag as abusive Posted 10:38 PM on 11/17/2008
- DanmaxKL I'm a Fan of DanmaxKL 6 fans permalink
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Good on him

    Favorite    Flag as abusive Posted 10:27 PM on 11/17/2008
- tomas0808 I'm a Fan of tomas0808 8 fans permalink

He's getting out before Ji Sung comes after him

    Favorite    Flag as abusive Posted 10:12 PM on 11/17/2008
- bluguy8 I'm a Fan of bluguy8 21 fans permalink

Jerry start something even better and get even that way

    Favorite    Flag as abusive Posted 10:02 PM on 11/17/2008
- macbabe I'm a Fan of macbabe 103 fans permalink
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Agree and hope he does,
I respect him for not caving into the "Evil Empire"!

    Favorite    Flag as abusive Posted 10:21 PM on 11/17/2008
- lbcyclist I'm a Fan of lbcyclist 5 fans permalink

Yang never made the transition from begin a computer guy to a businessman and manager. It did not take much talent to create the first yahoo pages, and he seems to have thought that he could wing it as CEO of a large and complex public company at times of economic downturn. Any attempts to portray this as the enlightened creative guy against the corporate raiders are misplaced, Yang is a failed executive that drove his company to the ground together with the net worth of many savers.

    Favorite    Flag as abusive Posted 09:58 PM on 11/17/2008

Any attempt to paint Yahoo as anything but a bunch of poorly designed web pages with limited content is based on exuberant optimism. Yahoo never was and never will be a brand with religious followers like Apple. It won't be a M$, the king of customer lock in, either. It won't be an Oracle and it will never be an IBM. And last but not least it won't be a Google. So where would all you business geniuses take Yahoo if you could be the CEO?

    Favorite    Flag as abusive Posted 02:33 AM on 11/18/2008
- dadw5boys I'm a Fan of dadw5boys 279 fans permalink
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The MONEY MACHINE always DESTORYS THE CREATIVE !!!!!!!!!!!!!

    Favorite    Flag as abusive Posted 09:51 PM on 11/17/2008
- SydneyS I'm a Fan of SydneyS 9 fans permalink
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I hate to tell you this Jerry, but you should have known this is coming when you allowed "Carl Icchan" to accumulate all those shares. What did you think his reputation as a "Corporate Raider" meant?

Fight back, and hang in there. Call for an "Emergency Board Meeting", and convince them that you and Page are the visionaries whose vision gave birth to this company vs. Icchan who is there only to make a quick buck, and will sell that company out in a garage sale, if it brings him a few more pennies more per share.

Don't give up.

    Favorite    Flag as abusive Posted 09:43 PM on 11/17/2008
- lbcyclist I'm a Fan of lbcyclist 5 fans permalink

Page is in Google.

    Favorite    Flag as abusive Posted 09:54 PM on 11/17/2008
- SydneyS I'm a Fan of SydneyS 9 fans permalink
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Oops I meant David Filo!

    Favorite    Flag as abusive Posted 10:00 PM on 11/17/2008
- Kassandra I'm a Fan of Kassandra 96 fans permalink
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Yahoo's falling apart. Their crawlers are totally out of control and yet they don't use the results from the websites they crawl. They really don't matter anymore. He should have sold while he had the chance

    Favorite    Flag as abusive Posted 09:40 PM on 11/17/2008
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