CW Network Fails In Effort To Sell Off Part Of Its Prime-Time Schedule
New York Times:
An effort by the CW network to sell off part of its prime-time schedule appeared to fall apart Thursday in the wake of low ratings for the Sunday schedule put together by an independent production company.
Although the firm, Media Rights Capital, contracted to buy the Sunday hours for a year, the CW said it was ending the deal after three months out of concern that the low-rated lineup was hurting its affiliated stations.







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First Posted: 11-20-08 11:43 PM | Updated: 12-21-08 05:12 AM