MEDIA
12/21/2008 05:12 am ET | Updated May 25, 2011

CW Network Fails In Effort To Sell Off Part Of Its Prime-Time Schedule

An effort by the CW network to sell off part of its prime-time schedule appeared to fall apart Thursday in the wake of low ratings for the Sunday schedule put together by an independent production company.

Although the firm, Media Rights Capital, contracted to buy the Sunday hours for a year, the CW said it was ending the deal after three months out of concern that the low-rated lineup was hurting its affiliated stations.

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