PC Magazine Goes Online Only

New York Times:

Ziff Davis Media announced Wednesday it was ending print publication of its 27-year-old flagship PC Magazine, and would take the title online-only.

It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises.

"The viability for us to continue to publish in print just isn't there anymore," Jason Young, chief executive of Ziff Davis, said in an interview. However, while most magazines make most of their money from print advertising, PC Magazine derives most of its profits from its Web site. More than 80 percent of the profit and about 70 percent of the revenue come from the digital business, Mr. Young said, and all of the writers and editors have been counted as part of the digital budget for two years.

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