iOS app Android app More

Wall Street Journal Invading The New York Times' Advertising Turf

First Posted: 11-21-08 10:16 PM   |   Updated: 12-22-08 05:12 AM

I Like ItI Don’t Like It


The Wall Street Journal is invading the New York Times' advertising turf as competition intensifies in a souring U.S. economy.

Saks Inc., a Times advertiser since 1924, recently chose to promote a new Chanel boutique and made-to-measure men's suits in the Journal. Owner Rupert Murdoch's expansion of general news coverage and a new lifestyle magazine are starting to attract wealthy consumers and create ad space for retailers, said Milton Pedraza, chief executive officer of Luxury Institute LLC.

Read the whole story: Bloomberg

Filed by Nick Sabloff  |  Report Corrections