Fox is getting into the infomercial business.
In an unprecedented move, Fox will program two hours of longform commercials on Saturday mornings starting in January.
That's believed to be the first time a major network has slated full-blown, program-length advertisements on its schedule.
Move follows an out-of-court legal settlement with children's TV producer 4Kids, which had been programming Fox's Saturday morning kids block under a time-buy agreement.
Under the settlement, Fox and 4Kids are terminating their deal early, at the end of December; 4Kids continues to buy time on the CW, where it programs that netlet's Saturday morning slate as well.