Dick's Sporting Goods is offering generous coupons on their Web Site of 20 percent off select merchandise this holiday season.
See the Dick's Sporting Goods coupons
Kirk Shinkle of US News and World Report takes a look at the company's overall performance:
Dick's Sporting Goods today shows off a sign of the times. Ahead of what could be the worst holiday sales season in a decade for American retailers, it's offering up coupons for 20 percent off select merchandise on its Web site alongside other deals to entice an increasingly thrifty consumer.
That's good news for shoppers, but bad news for investors who fell in love with the company over the past several years.
After a 60 percent drop in its share price in 2008, William Blair analyst Robert Simonson says Dick's is now worth about what it was at its IPO price in October 2002. Back then, Dick's sported a low multiple of 8 times trailing earnings before going on to blow past the competition.