CNBC Puts "Big Idea With Donny Deutsch" On Hiatus
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CNBC has put The Big Idea, adman Donny Deutsch's entrepreneur-encouragement show, on hiatus, reports TVNewser.
Officially, the show's not canceled, just on hold until a moment more favorable to its message -- the theory being that "Anyone can start a Fortune 500 company" isn't so credible in this economy. But the ratings haven't been so hot: The Big Idea is down year-over-year -- and this at a time when the network is generating record ratings -- and it scratches, or reaches fewer viewers than Nielsen can accurately measure, some 30 percent of the time in the prime demo of adults 25-to-54.
First Posted: 12- 4-08 11:23 PM | Updated: 01- 4-09 05:12 AM