Michele Promaulayko: Women's Health Hires Former Cosmopolitan Editor As Editor In Chief

In September, David Zinczenko declared to WWD he had big plans for Women's Health, one of the three magazines he oversees as editorial director at Rodale Inc. "I expect it to be a higher circulation than Men's Health," he said. Men's Health, where Zinczenko is editor in chief, has a circulation of 1.9 million.

Now, after a three-month search, Rodale has tapped a new editor in chief for the women's title: Michele Promaulayko, who was most recently executive editor of Cosmopolitan. Promaulayko worked for eight years as the number-two to Cosmo editor in chief Kate White, and oversaw several of the brand's spin-offs. She edited Cosmopolitan Style & Beauty, a special issue dedicated to fashion and beauty, and edited this year's book, "Cosmo's Sexiest Beauty Secrets," and edited "Cosmo's Guide to Red-Hot Sex."

"An editor of Michele's caliber enables Women's Health to go head-to-head with the biggest women's magazines in the business," said Zinczenko. Incidentally, Men's Health has shown its affection for the Cosmo brand in the past, having shared editorial content on relationship issues and advice, and completed joint studies about the behavior of their young male and female readers.

Read the whole story here.

Comments

[DawnLA]

To the posters below, I thought it was just me. Personally, I think Cosmo publishes the same article every month and just changes the title. Then they slap some interns name on it as the writer.

[luvangelHussein330]

$5 says you can expect to find alot more "Top Ten Sexy Ways to Pleasure Him Articles" in the Woman's Health Mag oh and lets not forget the ever popular "Sex Ready Hair" article

[trisha08]

You took the words right out of my mouth. Cosmo editors at Womens Health only means they will publish more articles about sex.

I only pick up Cosmo in waiting rooms and all the articles read something like this, "How to Please "Your Guy", What "Your Guy" wants in Bed, etc. I'm guessing Cosmo is geared to twenty-somethings, and so I'm not their target audience. I can't remember the last time I called a friend and said, Hi Sue, how is "your guy" (instead of husband, boyfriend, signif. other).

I'm guessing Women's Health will be geared to this crowd too.

[luvangelHussein330]

Maybe I'm a different kind of "twenty something" but I'm in thier precived demografic and I just cannot get in to thier magazine at all.
BTW...exactly when are they going to have a pull out instruction guide to give to "my guy" to pleasure me? Complete with pictures...