Fox Business Promo Mocks "I Am CNBC" Ads

Fox Business Network, fresh off its holiday card feud with CNBC, is now waging a commercial war.

Fox Business' Liz Claman, formerly of CNBC, stars in a promo that directly mocks CNBC's "I Am CNBC" ads. In those ads (seen below), CNBC stars like Maria Bartiromo, Erin Burnett, Charlie Gasparino, and Joe Kernen explain their life stories and declare, "I Am CNBC."

The new Fox Business promo, seen below, begins in black-and-white like the CNBC ads before Claman cuts in, saying, "Wait a minute, what's with the slow motion? And the black and white? We're in high definition to make things even clearer for you."

"When it comes to business coverage," Claman says, "it's not about me — it's about you." The ad then features a tagline, "You are Fox Business."

Watch CNBC ads below:

Maria Bartiromo:

I Am CNBC: Maria Bartiromo from Broadcasting & Cable on Vimeo.

Joe Kernen:

I Am CNBC: Joe Kernen from Broadcasting & Cable on Vimeo.

Charlie Gasparino:

I Am CNBC: Charles Gasparino from Broadcasting & Cable on Vimeo.

Watch Erin Burnett's here.

Comments

[moneyman]

06:36 PM on 12/29/2008

Liz is so smoking hot! she is THE RED FOX over at Fox Business. I started watching when she went over there. I'm a big Leftie Liberal and didn't find anything wrong with their coverage. Now I've noticed since the crisis, they have tons of Dems from Washington on. At first not a lot but now our peeps are all over the net. GO LIZZZZZZZZ, goo'bye CNBC

[emptysuitsneednotapply]

10:29 AM on 12/24/2008

those cnbc ads are cheesy.

[TheStudentPundit]

04:44 PM on 12/22/2008

Oh, so THATS why CNBC owns Fox Business like, everyday.

[Durannie]

11:23 AM on 12/22/2008

Fox Business Channel-very low viewership because anyone who watches Fox thinks investing is buying $20 worth of lottery tickets.

[btdenver]

01:13 AM on 12/22/2008

Meanwhile, WE are completely screwed. Hey, keep up the word games, Faux, we'll need laughs in the soup line.

[meemu]

11:17 PM on 12/21/2008

I wouldn't watch Fox Business even if it was the BEST business channel. I won't do anything to support that horrible channel and would love to see it off the air forever.

[hopefull2008]

10:47 AM on 12/21/2008

Fox Business is not Fox News. Its actually a pretty good channel. They don't have quite the stars of CNBC but the chemistry is much better. Happy Hour is well worth watching if you are looking for something different.

[beenn15]

01:50 PM on 12/22/2008

maybe they should change the name. Anything with Fox in it brings the skeptic out of me. They're always guilty before proven innocent.

[Itsmyland2]

08:36 AM on 12/21/2008

Does Faux News realize that HD means High Definition and not Hate Democrats?

[Helanren]

08:23 AM on 12/21/2008

Funny idea, bad execution. If they really wanted to parody those ads, they could have done much better. But then, 'could have done much better' is nothing new for FN....

[stunsitfel]

12:09 AM on 12/21/2008

Liz is hot.

[SCG]

09:01 PM on 12/20/2008

FOX is a mockery of many things, a legitimate unbiased news source for one.

[LiarLiarIraqsOnFire]

08:31 PM on 12/20/2008

I am NOT FAUX Business - My ratings are higher.

[DASChicago]

08:09 PM on 12/20/2008

And...?

[MontereyDean]

03:24 PM on 12/20/2008

As much as I detest all things Fox, I have to say that CNBC deserves some mocking from somewhere. All the speculative yammering on both channels combined could easily be boiled down to a half-hour, once-a-week show. Of course, perhaps it is useful to have a person look at "the big board" and read numbers to the audience. Kinda like the weatherperson on local news.

[WilliamProc]

12:53 PM on 12/20/2008

Fox has to put on its bib and eat some crow.

FBN was never a hit with the suits, and this little ad campaign wit increase its ratings 0%. No one watches Fox Business, and they never will.