Fox Business Network, fresh off its holiday card feud with CNBC, is now waging a commercial war.
Fox Business' Liz Claman, formerly of CNBC, stars in a promo that directly mocks CNBC's "I Am CNBC" ads. In those ads (seen below), CNBC stars like Maria Bartiromo, Erin Burnett, Charlie Gasparino, and Joe Kernen explain their life stories and declare, "I Am CNBC."
The new Fox Business promo, seen below, begins in black-and-white like the CNBC ads before Claman cuts in, saying, "Wait a minute, what's with the slow motion? And the black and white? We're in high definition to make things even clearer for you."
"When it comes to business coverage," Claman says, "it's not about me — it's about you." The ad then features a tagline, "You are Fox Business."
Watch CNBC ads below:
Watch Erin Burnett's here.
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