"Emerald Paintbrush Award" For Greenwashing Goes To... (VIDEO)

It's Jackass meets environmental activism! Okay, so maybe it's a little heavier on the Jackass side. Earlier this week, dinner jacket-clad Greenpeace representatives entered the BP headquarters in London and staged an impromptu award ceremony. They attempted to present the oil company with an "Emerald Paintbrush" for the most egregious greenwashing offenses of 2008, and were promptly escorted from the building by the security detail.

Greenpeace evidently chose BP as their first award recipients due to their expansive 2008 ad campaign which emphasized the company's commitment to developing and investing in alternative energy sources. According to Greenpeace's sources, BP instead devoted 93 percent of its investment fund for 2008 for development and extraction of fossil fuels.

Read the full entry at Treehugger

Comments

[dolphy]

Exxon does it's propaganda a lot more here in California. It's very nauseating.

[alvdh1]

BP is about as Green as Black Gold is to the color white. Corporations are generally jumping on the green bandwagon. Unfortunately, most of them are nothing more than plain old fashion greenwashing. When sustainable business practices are written into their business plans and followed to the letter, then perhaps they will transition from greenwashing to true green. The public needs to hold business accountable and the only way this can occur is for corporations to write a green business plan with annual reports of compliance. Until then, their words will speak more loudly than their actions.

[TrnsNtnl]

Nice one.