BUSINESS

No More Viagra Pens? Doctors May Cut Back On Swag In 2009

01/31/2009 05:12 am ET | Updated May 25, 2011

To Lehman Brothers, Linens 'n Things and the blank VHS tape, add another American institution that expired in 2008: drug company trinkets.

Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies -- Viagra pens, Zoloft soap dispensers, Lipitor mugs -- that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs.

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