Whopper Sacrifice, Burger King's Facebook Promotion: Delete 10 Friends For Free Whopper

Burger King has created an application for Facebook that allows users to delete 10 friends in exchange for a free Whopper.

Taking Klondike's "What would you do for a Klondike Bar?" motif to the next level, Burger King invites Facebook users to sacrifice 10 of their friends on the social networking site for a coupon for a free sandwich:

"What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends."

Sacrificed friends show up in a user's news feed.

AdWeek offers more details on the promotion:

The effort crafted by Crispin Porter + Bogusky came about after agency creative staffers confronted the too-many-friends scenario themselves on Facebook.

"We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends," said Jeff Benjamin, executive interactive creative director at Crispin, and friend to 736 on Facebook. "It's asking the question of which love is bigger, your love for your friends or your love for the Whopper," he said.

The app also adds a box to user profile pages charting their progress toward the free burger with the line, "Who will be the next to go?"

Comments

[truthforme]

Can someone please explain to me why, with our current financial crisis, THIS is the leading story on the business page?

[woodnthrifty]

Because people don't have enough money to eat..........so they sacrifice their friends.....better than eating them.

[drymartini1]

why are people so up and arms about it.

its a marketing strategy.

its funny.

they are getting all the publicity they need.

who cares about facebook friends anyway? its a nice dig at the facebook application.

[jeffp26]

Why would I trade even one friend for a carcinogenic nibble?

[kingmiller]

BK gives me the sh**s!

[badfluffy]

Sacrifice ten years off your life for a whopper!
tempting, but no.

[spinns17]

these garbage dealers will try anything to make you eat there garbage.wonder if anyone knows most of these companies ,dont even use american beef.there meat comes from south american ,and ausie land meat companies.yep no u.s.d.a inspected meats .next time you go in one of these fastfood places .ask them if its u.s.d.a inspected beef.they will freakout, lol.

[InedaName]

The last time I ate at BK, it left me doubled over with abdominal pain. That was 4-5 years ago and I haven't been back since.

[JScott]

Or you have to rust to the toilet and do a no. 2 hmm is that why they call em 'sliders'.

[drkazmd65]

Dumb,... idiotic,... and pointless,... so of course it gets the attention that Burger King wanted from the media,....

Note to self:
Dear self,... make a point to NOT eat at Burger King again for the foreseeable future,...

[CologneCitizen]

It is sad there is a relation between fast food and education. The better educated a person is, chances are this person stays clear of it. Also the poorer the person the bigger the burger, the poorest eat burgers at burger king.

[EndangeredJackalope]

This is the correct way to binge and purge (the other way around i guess.)

Facebook and MySpace are poison for humanity. Dump those 'friends' you added out of courtesy... there must be a line in the and somewhere

[JScott]

Why are BK's ad campaigns always so LAME anyone remember HERB the nerd guy commercials.

[CostaMesaJoe]

DELETE 10 FRIENDS AND WE WILL GIVE YOU HEART DISEASE AND OBESITY!!!

[KataVideo]

How clever. And now I've deleted BK from my list of places from which I'll grab a quick bite.
I got a whopper for ya, bk, right here!

[Weathermaker]

If your friend is a cow, yeah, you might need to sacrifice it for a burger.

[tobyjack]

Isn't it made from dead animals?

[BabsfromKansas]

No, It's an internet networking site, silly!