Whopper Sacrifice, Burger King's Facebook Promotion: Delete 10 Friends For Free Whopper

Burger King has created an application for Facebook that allows users to delete 10 friends in exchange for a free Whopper.

Taking Klondike's "What would you do for a Klondike Bar?" motif to the next level, Burger King invites Facebook users to sacrifice 10 of their friends on the social networking site for a coupon for a free sandwich:

"What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends."

Sacrificed friends show up in a user's news feed.

AdWeek offers more details on the promotion:

The effort crafted by Crispin Porter + Bogusky came about after agency creative staffers confronted the too-many-friends scenario themselves on Facebook.

"We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends," said Jeff Benjamin, executive interactive creative director at Crispin, and friend to 736 on Facebook. "It's asking the question of which love is bigger, your love for your friends or your love for the Whopper," he said.

The app also adds a box to user profile pages charting their progress toward the free burger with the line, "Who will be the next to go?"

Comments

[BabsfromKansas]

Wish I had 10 friends :(

[KillTheMessenger]

It's a cheap shot. Few people have ten friends and I bet a lot of facebookers have none. The vast majority of entries on facebook are not links to real friends. They are links to other people's links which belong to people who have either forgotten or never known what real friendship is. One could delete the whole facebook database and the world would be no poorer for it. If it takes a poorly designed BK add to spell it out...

[ramblingjohnny]

Make it a BK Stacker Double and you got yourself a deal! lollll

[gjohntheterrible]

I wouldn't part with my friend for a BK burger. Maybe for a Cheesecake factory burger but never a BK burger.

[Ramirez]

Well, if you like burgers give 'em a try sometime. I can't usually get 'em myself because my girlfriend's a vegetarian which pretty much makes me a vegetarian. But I do love the taste of a good burger.

[AZterritory]

If that's true, it sure won't be a BK burger ---ick.

[ChaiKat]

Okay so first BK has tasted tests in poor countries where most people barely have enough to eat, then says real men don't neuter their dogs and now they want you to delete your Facebook "fair weather" friends for a friggin hamburger?

WTF? BK!

[joebaggadonuts]

Maybe we should revoke their corporate charter?

[AngryCitizen]

dumb.