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Disney XD: Disney's Boy-Targeted Channel To Launch Next Month

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Wall Street Journal   |  Peter Sanders   |   January 8, 2009 10:19 AM

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Read More: Disney, Disney XD, Media News

Walt Disney Co. is making a push to crack a market that few media companies have been able to conquer -- boys aged 6-14.

Next month, the company will launch a boy-focused entertainment brand called Disney XD, consisting of a new cable television channel, a comprehensive Web site with games, music, videos and social networking.

For Disney, the move marks a new push designed to replicate some of the success it has scored in recent years with its largely girl-targeted entertainment franchises such as Hannah Montana, High School Musical and the Jonas Brothers.

Read the whole story here.

Walt Disney Co. is making a push to crack a market that few media companies have been able to conquer -- boys aged 6-14. Next month, the company will launch a boy-focused entertainment brand called D...
Walt Disney Co. is making a push to crack a market that few media companies have been able to conquer -- boys aged 6-14. Next month, the company will launch a boy-focused entertainment brand called D...
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- UncleJimbo I'm a Fan of UncleJimbo permalink
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    Favorite    Flag as abusive Posted 12:14 AM on 01/11/2009
- markinaz I'm a Fan of markinaz permalink

And the pedophiles rejoice.

    Favorite    Flag as abusive Posted 12:19 PM on 01/09/2009
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