Men's Vogue Spring Issue To Be Reverse-Bound Issue Of Vogue

Condé Nast has found a way to keep Men's Vogue alive after shrinking the title to a twice-a-year publication in October. The spring issue will appear as a reverse-bound issue attached to the April issue of Vogue. It will be the first time Vogue has published a reverse cover.

Tom Florio, senior vice president and publishing director of Vogue, Teen Vogue and Men's Vogue, said April is a good month for the partnership, since Vogue carries more jewelry brands during that month, playing to Men's Vogue's core competencies in watches and luxury accessories. Florio would not confirm how many ads have been sold, but sources estimate there are about 25 ad pages so far, including Ralph Lauren on the second cover. The special will likely carry around 60 pages. The page rate for a four-color full-page ad in the spring Men's Vogue will be $52,340. For advertisers, that's a bargain­ -- a four-color, full-page ad in Vogue is $128,220; an ad in GQ, which has a rate base of 875,000, is $118,500.

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Comments

[shamanbart]

Do they call this format '69' or 'doggie-style' in the publishing industry?

[gbrooks]

There's a "Men's Vogue?"

Aren't men girlie enough in this country? Who the heck would buy that?

[AmberGaze]

I like Italian Vogue! I use U.S Vogue to line my kitty's litter box. Vapid articles with you once in a blue moon good article. Let's not forget the horrible, overpriced rags.

[Sonny50]

What a nice way to start with a crackhead's pic on the cover.

[kellygrrrl]

couldn't care less about Vogue -- and admit I didn't read the post BUT
Robert Downey Jr is pure HAWT

[Swerinjer4]

its a conspiracy to turn all men gay.

[Sonny50]

LOL

[mamiejane]

As a lifelong magazine addict, the slow death of magazine culture makes me sad. I used to get great pleasure out of cracking open a new issue. Now, we are faced with too many cheaply written "best of" and "top 10" lists. Men's Vogue has in some ways, been a more interesting magazine than the women's issue maybe because it doesn't have so much history. The best thing that could happen is for the magazine to survive and maybe, by proximity, breath some new life into all of American Vogue.