MSNBC, Starbucks Team To Air Inauguration In Coffee Shops
New York Times:
The communal experience of next week's presidential inauguration will extend beyond the Mall in Washington to include movie theaters and even coffee shops across the country.
The inauguration coverage by the cable news channel MSNBC will be projected onto movie theater screens in 21 cities next Tuesday. The channel is also planning to announce a partnership with Starbucks to simulcast its coverage in 650 of the company's stores.
MSNBC and other news outlets are looking to capitalize on the heightened interest in the inauguration of Barack Obama, as watch parties are being planned in cities across the nation.