02/27/2009 05:12 am ET | Updated May 25, 2011

Barely Digital: Obama Girl Team Launching Tech Parody Spinoff

With the presidential campaign over, the producers of the Obama Girl videos have a new target for parody: technology.

The Obama Girl character, played by the actress Amber Lee Ettinger, became a bona fide Internet hit when she showed affection for then-Senator Barack Obama in mid-2007. Since then, YouTube has counted more than 13 million views for the first of the low-budget music videos, "I Got a Crush on Obama" -- twice as many views as any of the campaign's official videos. The clip, showing Ms. Ettinger dancing in a bikini in front of a photo of Mr. Obama in the ocean, helped crystallize the view of the candidate as a pop culture figure and, to some, a sex symbol.

Political zingers, of course, may not draw as many video views now that Mr. Obama has moved from campaigning to governing. While Barely Political will keep writing the Obama Girl character -- she was in Washington last week filming an "inauguration dance party" video -- it is establishing a spinoff channel called Barely Digital to give technology the same treatment.

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