MySpace Fights Yahoo And MSN For Ad Cash

02/27/2009 05:12 am ET | Updated May 25, 2011

MySpace is squaring up to Yahoo and Microsoft's MSN internet portals in an attempt to win marketing campaigns from big brands reluctant to invest large sums in social media advertising.

The group, part of News Corp, has started letting brands take over its homepage. It has also created "safe havens" round its site designed to appeal to advertisers unwilling to put their brands on personal profile pages.



Yahoo! Msn