Rick Warren Magazine, Purpose-Driven Connection, To Debut

Wall Street Journal:

He has written one of the best-selling books in history. But can pastor Rick Warren sell a magazine?

The test starts this week, with the debut of Purpose Driven Connection, a quarterly publication from Reader's Digest Association to be sold as part of a bundle of multimedia products its backers hope will connect Christians to each other and God. A subscription includes access to a Facebook-like Christian social-media Web site and DVD guides for leading a prayer group.

In some respects, the venture represents a sweet spot for publishers, who often think of their brands not as magazines but as tools to unite a community around a shared interest. The new publication has a headliner with legions of loyal disciples linked by their devotion to a subject far more profound than home furnishings or celebrity gossip.

Read the whole story: Wall Street Journal

Comments

[OMAguy]

I thought gluttony was one of the seven deadly sins?

What next a recipe book? Purpose driven appetite?

[Retrofuturistic]

Religion breeds fascism.

[solarian]

now we know who his god is $$$$$$$$$

[mercury613]

I wonder if there will be a section in the magazine called "Purpose-Driven Misogyny," where Warren can express his 14th century views on how women should be subservient to men?

[newdreams]

Yes - There's a few purposes being driven home there - Misogyny, Money, and Megalomania.

[mercury613]

Thanks. I forgot about those. And there's also the section hidden waaaaayyy at the back: Purpose-Driven Bigotry.

[mercury613]

Yay! A new material I can use to line the cat box.

[Manx]

Obama gives an exclusive to a right-wing evangelical magazine but refuses to be interviewed by the New York Times? That's heresy!

[Retrofuturistic]

Just what we need, another arm-band magazine.

Wonder what the reading level is? Grade three?

[FrTown]

What's with the squinting?

[desertdweller]

As was often said during the last days of the former Soviet Union, "don't mistake a change in style for a change in policy." Despite his stylistic differences, Warren is still Elmer Gantry, Jimmy Swaggart, Jim Bakker, Benny Hinn, John Hagee, and Ted Haggard all rolled into one.

[newdreams]

Amazing how the far right has more in common than the axis of evil than they care to admit.

[Budokan]

Might make good TP....

[FrTown]

It might hurt if it's glossy

[newdreams]

Rick Roll - Purpose Driven Connectivity guaranteed

[teleradar]

This is a recurring problem at Huffington Post. The headline reads "Rick Warren Magazine, Purpose-Driven Connection, To Debut... With Exclusive Obama Interview" and yet there is no mention of an exclusive obama interview in the actual article -- not even in the wsj article that the HuffPost stub links to.

What gives?

[Burnsey]

I wrote the same thing. But now I notice that if you go to the actual article and thenscroll down a little ways, then locate the picture that accompanies this article, click on the "View full image" link next to the photo of the cover, and you look real hard, at the right side of the magazine, in light colored print is the headline "Exclusive:Pastor Rick Interviews President Obama" They sure do make you work to see what they see. The photos accompanying the articles never are clickable, even when that's where the story is.

[oldbrit]

I'm not gay. There is no big picture.

Obama has turned into the Gay-Basher-In-Chief.

I will judge Obama on his equal-rights-for-all policy as you suggest -- Which is absolutely nothing with no plans to do anything except enlist Warren to cruise the streets with him looking for gays to bash.

It isn't lost on me that Obama sent Donny McClurkin to S. C. to denounce gays at Obama rallies in which gay and lesbian teen-agers were told they will burn in Hell unless they pray away the gay. All I can think about are the number of gay kids who left those rallies more alienated and despised then they already were.

[RJII]

BWA HAA HAAAAAA.

[adhis]

Obama is gay basher in chief? Read your statement again and tell us if thats what you think of the president. And oh I am gay

[oldbrit]

Give me one reason I should trust anything Obama says about equal rights for anyone!

As for gay-basher in chief, yes....

"Because of my own lack of knowledge, I became dependent upon people in the Clergy. When the Clergy condemns a homosexual person to Hell and eternal damnation, we, the congregation, echo 'Amen'.

". . . There are children like Bobby sitting in our congregations. Unknown to you, they will be listening to your 'Amens' as they silently cry out to God in their hearts. Their cries will go unnoticed for they cannot be heard above your 'Amens'. Your fear and ignorance of the word gay will soon silence their cries. Before you echo 'Amen' in your home or place of worship, think and remember...a child is listening."

-- Mary Griffith, who learned the hard way when her son killed himself.

[oldbrit]

I only mention that I am not gay because I'm tired of people around here making the assumption that because I support equal rights for all people, I must be gay -- and then attacking me for "being selfish, having temper-tantrums, and bringing up equal rights - which isn't important, given all the problems normal, heterosexual people are facing.. And, anyway, gays shouldn't be allowed to marry, so shut up and sit in the back of the bus until we deign to allow you to have civil rights."

[adhis]

Hey guys, I have an idea, lets vote republican next time, They will tolerate us gays more and I'm sure they wont tolerate Waren.

[3dtrix]

Just in time! The Sears catalog was almost used up in the outhouse...

[Aramarcal]

He is so gay