Oprah Weight Gain Story Boosts O Magazine Sales

Oprah Winfrey's media blitz around her weight gain helped to boost single-copy sales of her magazine to over 1.1 million in January, the best-selling issue of O, The Oprah Magazine in three years. Winfrey utilized nearly every media property she owned to promote her "Best Life Week," a special five-day guide to improving health, finances and relationships in the new year with advice from Oprah's "friends" Suze Orman, Dr. Mehmet Oz and others. "Best Life Week" also lived on her Web site, oprah.com, and on her satellite radio show, and was promoted heavily in the January issue.

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Comments

[benne]

Surprise, surprise! Oprah's a shrewd businesswoman, who trades in such personal anguish.

[moAb]

OPRAH...thyroid been checked out lately?

[quindy]

Even I bought that issue. Why? Because I wanted to know how did Oprah manage to fall off the wagon with all the support she can pay for - private chef, personal trainer, best doctors etc. It's obvious that weight problems cannot be solved with money.

[toocoldout]

Considering how bad most of the print media is doing, the success of O magazine is truly astronomical. Oprah is an excellent business woman creating jobs for the American people.