GREEN
03/05/2009 05:12 am ET | Updated May 25, 2011

Utilities Try Tactics Like Frowny Faces To Encourage Less Waste

A frowny face is not what most electric customers expect to see on their utility statements, but Greg Dyer got one.

He earned it, the utility said, by using a lot more energy than his neighbors.

"I have four daughters; none of my neighbors has that many children," said Mr. Dyer, 49, a lawyer who lives in Sacramento. He wrote back to the utility and gave it his own rating: four frowny faces.

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