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"Meet The Press" Ratings Lowest Since David Gregory Became Moderator

Huffington Post   Danny Shea First Posted: 03/08/09 06:12 AM ET Updated: 05/25/11 02:05 PM ET

David Gregory

Updated to include Super Bowl note

"Meet the Press" posted its lowest ratings since David Gregory became moderator this past week, with the show airing Sunday, Feb. 1 averaging just 3.9 million viewers. The show, which featured Senators John Kerry and Kay Bailey Hutchison, as well as a roundtable including Erin Burnett and Steve Forbes, was Gregory's first as moderator to average less than 4 million viewers (he came close on the Sunday between Christmas and New Year's, but he still crossed the 4 million threshold).

NBC notes that its Super Bowl Sunday coverage — which started with Matt Lauer's interview of President Obama and carried through to what the network described as the most-watched television event of all time — bumped "Meet the Press" to irregular start times in most markets and and meant that the public affairs program only aired in 96% of the homes it normally does. Because "Meet the Press" has become "appointment television," this may have contributed to the lower ratings for the week, as would many Super Bowl fans turning to pre-game coverage on, say, ESPN, between "Today" and the game. And were the program shown in 100% of its households, it would likely have crossed the 4 million viewer threshold.

Still, the gap between "Meet the Press" and its competitors — CBS' "Face The Nation" and ABC's "This Week" — is closing, as the below graph shows. This week it was down to just under 600,000 viewers. "Face The Nation" averaged 3.33 million total viewers, while "This Week" came in just behind with 3.32 million total viewers. "This Week" even beat "Meet the Press" on January 11, when George Stephanopoulos interviewed President-Elect Barack Obama (though the margin of victory, 40,000 viewers, was disappointing given the enormity of the interview).

Gregory's highest-rated broadcast — apart from his December 7 handover from Tom Brokaw, which averaged 6.6 million total viewers — came on December 21, when he hosted Condoleeza Rice and averaged 4.8 million total viewers. Since then, his total viewer averages have slid:

"Meet the Press" ratings (total viewer average)
December 21: 4.779 million
December 28: 4.060 million
January 4: 4.715 million
January 11: 4.300 million
January 18: 4.450 million
January 25: 4.190 million
February 1: 3.900 million

While general interest has waned as the fever over President Obama's inauguration has calmed, "Face the Nation" did grow each week between January 11 and January 25, though it did not match its January 4 high of 3.6 million total viewers.

"Face the Nation" ratings (total viewer average)
December 21: 3.124 million
December 28: 2.709 million
January 4: 3.633 million
January 11: 3.010 million
January 18: 3.180 million
January 25: 3.340 million
February 1: 3.330 million

See the graph below, depicting Sunday morning ratings since David Gregory was named moderator of "Meet the Press."

2009-02-05-sundayratingsfixed.jpg

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