Obama's Prime-Time Addresses Could Cost Networks Millions In Lost Ad Dollars
President Obama's desire to talk -- and talk, and talk -- to the American public could cost broadcast networks millions, and millions, and millions of prime-time TV dollars.
Broadcasters are bracing themselves for the likelihood of three prime-time interruptions in three weeks, totaling at least three hours of prime time -- and ad breaks -- yanked.
"His economic stimulus package apparently does not extend to the TV networks," one network exec noted







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Washington Post | Lisa De Moraes | February 6, 2009 08:20 AM