In Style Sales Up, Rare Feat For Magazines In 2008

CONSUMER ENGAGEMENT: In Style pulled off a feat that few magazines could complete in the last six months of 2008 -- the Time Inc. fashion magazine increased its single-copy sales by 6 percent, to 740,384 during the period, at a time when single-copy sales across the 535 audited titles by the Audit Bureau of Circulations dropped by 11 percent. A redesign and a new editor were just a few of the changes that helped to reenergize the brand, but its December holiday issue gave a boost to its newsstand sales. The issue sold 763,726 copies, or 25 percent more than the 2007 issue and 14 percent more than December 2006. "It's always been about delivering the entertaining blend of inspiration and actionable," said managing editor Ariel Foxman, who was tapped in September to succeed Charla Lawhon in the position. (Lawhon was elevated to editor of the In Style Group.)

Comments

[MAragon]

In Style, unlike Vogue, always seemed to focus on clothes that regular women could truly aspire to wear and gave you all sorts of price options for when you went shopping, as opposed to always featuring over-priced and frequently weird clothes from the cat walks. It somehow isn't surprising that it is doing all right.

[truthyguy]

Now that's the work of a great photographer.
Bullock doesn't have to be afraid someone will recognized her on the street. She looks nothing like the picture.