MyNetwork TV Desperately Overhauls Programming Strategy

03/13/2009 05:12 am ET | Updated May 25, 2011
  • Bill Carter New York Times

MyNetworkTV, a unit of the News Corporation, announced Monday that it would refashion itself, beginning in September, from a broadcast-network model to a "hybrid" service that would continue to supply programs to its affiliate stations.

The new "program service," as the News Corporation is calling it, will retain the name but be transformed into a model closer to the television syndication business. That means that program suppliers will be allowed to sell as much as half the commercial time in the service.

Read more on New York Times