Disney Launches Cable Channel, Web Site Aimed At Young Boys

03/16/2009 05:12 am ET | Updated May 25, 2011
  • Brooks Barnes New York Times

The Walt Disney Company, having won a dominant position in the entertainment industry's quest to attract young girls, is making an all-or-nothing push into the boy business.

On Friday the entertainment giant is introducing Disney XD, a brand aimed at boys ages 6 to 14, a group that market researchers say accounts for about $50 billion in spending worldwide.

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