Green Fashion As A Trend May Be Dying

The Exception Magazine:

But the transition to sustainable practices and goods comes at a price -- one that at least one member of the major commercial automobile industry can no longer afford. Lexus Hybrid, for example, helped sponsor the FutureFashion event last year. Now, though, the company will have to curtail its future support of green-based shows and initiatives.

"Life in the auto business is not so good and budgets have been cut," Lexus' representative Nancy Hubbell informed the Exception Magazine.

The lack of big-brand sponsors contributed to the cancellation of EarthPledge's FutureFashion show this year, which had in the past coincided with New York's main Fashion Week hosted by IMG and Mercedes-Benz.

Read the whole story: The Exception Magazine

Comments

[MGhamma]

11:40 AM on 02/18/2009

Nothing is as fleeting as high fashion.

[bettydavis]

07:22 PM on 02/16/2009

Anyone who believes business (including fashion) is sympathetic to environmental causes is either delusional or in serious denial. If they could profit by making clothes out of dangerous chemicals and get away with it, they'd do it in a heartbeat. Which is way we have a government that should prevent that. "Green" fashion should be legislated.