NBA All Star Game Ratings Up
NEW YORK -- On the heels of record ratings for the Boston Celtics-Los Angeles Lakers game earlier this month, TNT's All-Star Game ratings are on a roll.
Sunday's All-Star Game averaged 6.8 million viewers, Nielsen Media Research said Monday afternoon. That's up 8% compared with last year. The NBA's West beat the East, 146-119, on the strength of Shaquille O'Neal and Kobe Bryant, who were voted co-MVPs.