Reuters: Trump's Luxury Image On Trial After Bankruptcy

03/20/2009 05:12 am ET | Updated May 25, 2011

Trump Entertainment Resorts Inc's bankruptcy filing is only the latest disappointment to attach itself to the Trump name, once a byword for luxury and high living.

Donald Trump, the real estate mogul who has splashed his name on everything from skyscrapers to neckties to bottled water, has suffered a string of recent reversals that threaten to dilute his cachet, say branding experts. His name, which he often licenses to real estate projects in which he has no direct control, has earned him millions.

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