I'm looking down at one of the most delicious magazine front covers I've seen in a long time glossy mint green with painterly, promising coverlines and a cherubic Beth Ditto, naked, her modesty covered by a cerise tutu and, in the case of her nipples, an airbrush. Welcome to Love, the new style magazine from Condé Nast, which launches tomorrow.
It is hard to find a newsagent that stocks the full gamut of fashion, style and indulgently photographic magazines, but there are very many of them. Katie Grand was plucked from the queen of these, as Pop editor-in-chief, to fill a gap in Condé's impossibly aspirational magazine portfolio. Condé is the home of W magazine and has had previous, extremely short-lived brushes with other edgy style titles, but this is their big dream. If Grand can't make it work, no one can. But Condé Nast is about as far from the edgy, punked-up rudery that defines the best of British street fashion as it is possible to be - isn't this a little like Anna Wintour trying to host an electro night?